I think my text is aimed at a recently turned mass audience. Indie Folk was never as popular as it is today and I think that IPC is the publishing house I would choose to publish and distribute my magazine. Also publishers of the NME magazine, I think it would make sense to be published by them, as NME is of a similar genre to my own and is incredibly successful in the UK. IPC has three publishing divisions, and I think mine would be included in IPC inspire. This publishes lifestyle magazines, including NME so I feel this would be the best fit for my magazine. I would like my magazine to be distributed to shops like WHSmith, HMV, Newsagents and supermarkets like ASDA and Sainsburys. These are popularly visited places by my TA and are the most likely and expected places to purchase music magazines. IPC is also well known for its digital market. This would be very beneficial for my magazine, as my target audience could access it anywhere, on their phones, tablets and computers for example. This would help my magazine to reach all corners of my TA.
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